Bulkwise

Whitelabel reseller — live now

Launch your own omnichannel SaaS. Your domain. Your plans. Your pricing.

Bulkwise Whitelabel is the multi-tenant platform underneath your product — WhatsApp, Facebook, Instagram, Email, Webchat, Telegram, IVR, SMS and CRM. We run the infrastructure. You own the customer.

  • ₹0 setup fee
  • 50K subscribers / organisation
  • 0% markup on Meta charges
  • You set every client price
  • Custom domain & branding
  • BYO Meta App or Bulkwise App

Meta connection: Bring your Own Meta Developer App or Connect with Bulkwise Developer App.

app.bulkwise.in
app.youragency.com
YA

Your reseller panel

YourAgency

Live

20

Orgs

50K

Subs/org

₹11.8K

Your fee

Channels enabled

WhatsApp Facebook Instagram Telegram Email Webchat IVR SMS CRM

Client organisations

Retail Co

WhatsApp · Instagram

Active

City Clinic

WhatsApp · SMS · IVR

Active

Edu Institute

Email · Webchat · CRM

Active

Clients see

Your brand only

Who it's for

Built for partners who want recurring software revenue.

Digital agencies

Sell WhatsApp + omnichannel as a retainer product under your own brand.

SaaS founders

Launch a messaging product without building Cloud API infrastructure.

Marketing consultants

Package automation, CRM and campaigns for multiple clients from one panel.

Regional IT partners

Offer a full white-label stack to SMBs in your city or vertical.

Reseller pricing

Clear organisation tiers. Predictable margins.

Every organisation includes 50,000 subscribers. Pick the number of client organisations you need — price updates instantly.

Best for agency Whitelabel

Launch your branded SaaS and manage organisations at scale.

Organisations

20

Per org

50K

subscribers

Total pool

10L

subscribers included

  • ₹0 setup fee
  • All core channels included
  • Unlimited conversations
  • Flow builder & automation
  • Custom domain & branding
  • Shared team inbox + CRM
  • AI available via token packs
  • BYO Meta App or Bulkwise App

Your platform fee

₹11,800 /mo

20 organisations · 50K subscribers each

₹0 setup fee

Per org cost₹590
Subscriber allowance50K / org
Bring your Own Meta Developer App or Connect with Bulkwise Developer App
Get Whitelabel

Ask us about quarterly / yearly billing discounts

Add-ons

Scale capacity. Unlock modules.

Top up subscribers and AI when clients grow. Enable IVR or SMS only for the accounts that need them.

Capacity & AI

Capacity

Extra Subscribers

₹1,000

per 50K subscribers / organisation / mo

Top up any client organisation when they outgrow the included 50K subscriber pool.

AI

AI Tokens

₹1,500

per 1 Million AI tokens

Power AI replies, knowledge assistants and flow generation across your portfolio.

Scale

Extra Organisation

₹300

per organisation / mo (above 1000)

Grow past the 1000-org tier without changing your entire plan.

Module add-ons

Voice

IVR Module

₹1,500

per number / month

Add outbound / inbound IVR calling under your brand for clients who need voice.

SMS

SMS Credits

₹13,000

per 1 Lakh SMS credits

Bulk SMS credits your clients can use for OTP, alerts and campaigns.

Your margin

Example: 20 organisations under your brand.

Illustrative only — you set client pricing. This shows how the Bulkwise fee compares to a typical agency retail rate.

You pay Bulkwise (20 orgs) ₹11,800 /mo
You charge clients (eg. ₹2,999 × 20) ₹59,980 /mo
Your software margin ₹48,180 /mo

Plus optional IVR / SMS / AI / extra subscribers billed as you sell them.

White-label

Your clients work on your domain.

They sign in at your URL, in your colours, on plans you named and priced. Bulkwise does not market to them, contact them, or appear in your commercial relationship.

01

Sign-in on your domain

Live

Clients log in at a domain you own — app.youragency.com. That URL goes in proposals and onboarding emails.

02

Your brand colour in the app

Live

The workspace carries your brand colour rather than Bulkwise green, so the product reads as part of your stack.

03

Your plan names and prices

Live

Clients see the plans you created — your naming, your limits, your prices. Not ours.

04

Logo + branded system emails

Live

Your logo replaces ours in the app, and system emails go out from your own domain.

05

₹0 setup fee

Live

No onboarding or installation charge. Start with your organisation tier — pay only the monthly platform fee.

06

Your Meta app or ours

Live

Bring your Own Meta Developer App, or connect with the Bulkwise Developer App — whichever fits your compliance and control needs.

What's included

Client power. Reseller control.

Client features

  • ✓ Multi-channel inbox (WA, FB, IG, Email, Webchat, Telegram)
  • ✓ Bulk broadcast & CSV campaigns
  • ✓ Drag-and-drop chatbot / flow builder
  • ✓ Shared team inbox with assignment
  • ✓ Contact CRM with tags & custom fields
  • ✓ Template management & analytics
  • ✓ AI-assisted messaging
  • ✓ Appointment & form automations

Reseller controls

  • ✓ ₹0 setup fee
  • ✓ Bring your Own Meta Developer App — or connect with Bulkwise Developer App
  • ✓ Isolated organisation per client
  • ✓ 50K subscribers included per organisation
  • ✓ Set your own plan limits & prices
  • ✓ Manage client billing yourself
  • ✓ White-label custom domain
  • ✓ Your logo and brand colour
  • ✓ System emails from your domain
  • ✓ IVR & SMS as optional modules

Architecture

One reseller account. Every client in their own organisation.

You operate a single master account. Inside it, each client gets a separate organisation with its own users, contacts, settings and channel connections — so one client can never see another.

Your reseller panel · app.youragency.com

Org A

Retail brand

50K subscribers · own channels

Org B

Clinic

50K subscribers · own channels

Org C

Institute

50K subscribers · own channels

Separate data per organisation

Contacts, conversations, campaigns and templates live inside one organisation and never cross into another.

Separate users per organisation

Each client’s team logs into their own org. They see their business — never your other clients, never your panel.

Separate channel connections

Every organisation connects its own WhatsApp / Meta / Telegram accounts so numbers and quality ratings stay independent.

One master panel for you

Create organisations, set plans and limits, and manage the whole portfolio from a single reseller account.

How it works

From application to first client, in four steps.

No platform to build. You configure the business layer; the infrastructure is already running.

  1. 01

    Apply and pick your capacity

    Tell us about your agency and choose the organisation tier that matches your client volume — from 20 to 1000+ orgs.

    Tiers scale as you grow. Start at 20, move up when you add clients.

  2. 02

    Point your domain and set your theme

    Connect a domain you own and set your brand colour. Clients sign in at your URL, not Bulkwise.

    DNS setup is a short guided step — we walk you through it.

  3. 03

    Build your client plans

    Create the plans you will sell: limits, channels and the price you charge. Your pricing is yours — we never see it.

    Monthly retainer, bundled package or per-project — your commercial model.

  4. 04

    Onboard clients into organisations

    Create an organisation per client, connect their channels, and let them start messaging under your brand.

    Each client keeps ownership of their WhatsApp / Meta assets.

Start as a reseller

What you can sell

Package outcomes — not a feature dump.

These are products you can put on a proposal from day one. Mix channels and modules to match each vertical.

Omnichannel Marketing

Retail, D2C, education, real estate

  • WhatsApp + Email + SMS broadcasts
  • CSV / Excel campaigns
  • Template creation & submission
  • Campaign analytics across channels

Sales & Lead Response

Agencies running paid acquisition

  • Facebook Lead Ads → WhatsApp follow-up
  • Instagram DM lead capture
  • Shared team inbox with assignment
  • CRM with custom fields & pipelines

Support Desk

Clinics, institutes, service businesses

  • Unified inbox across channels
  • Quick replies & canned responses
  • Webchat on their website
  • Telegram support communities

Automation & Booking

Any client with a repeatable process

  • Drag-and-drop flow builder
  • WhatsApp interactive forms
  • Appointment booking
  • Sheets & Calendar inside flows

AI Assistance

Clients scaling past manual replies

  • AI knowledge assistant
  • AI-assisted composer replies
  • AI flow generation
  • Buy AI tokens as needed

Voice & SMS Modules

Clients who need phone + OTP reach

  • IVR per number add-on
  • SMS credit packs
  • OTP & alert workflows
  • Combine with WhatsApp for multi-touch

Your business

You set the price. You own the customer.

Bulkwise is the infrastructure underneath your product. The commercial relationship in front of it is entirely yours.

Your pricing

Build plans, set limits, set prices. We never see what you charge your clients.

Your customer relationship

Clients sign in on your domain under your brand. Bulkwise does not contact or sell to them.

Your margin

Pay one platform fee for organisation capacity. Everything you bill above that — software, setup, modules — is yours.

Meta billing

Your clients pay Meta directly. We add nothing on top.

Conversation charges are outside both of our control — so we stay out of that transaction.

Your client

pays you

You

pay one platform fee

Your client

pays Meta directly

The client owns the WhatsApp account

Each client connects their own Meta Business Account and their own number. The asset stays theirs, which also means it is portable.

Meta bills the client directly

Conversation charges are billed by Meta to that client’s own Meta account, at Meta’s applicable rates for their market.

We take 0% of it

Bulkwise adds no markup, no per-message fee and no resold credit to those Meta charges. You are not a payment intermediary for them.

Meta Developer App

Bring your Own Meta Developer App or Connect with Bulkwise Developer App.

Use your own Meta app for full ownership and compliance control — or plug into Bulkwise’s developer app to go live faster. Either way, setup fee stays ₹0.

Reseller FAQ

Questions agencies ask before signing.

What exactly is Bulkwise Whitelabel? +
A multi-tenant deployment of the Bulkwise platform that you operate as your own product. You get a master account, create a separate organisation per client (each with 50K subscribers included), set the plans and prices those clients pay you, and run everything under your own domain and brand.
What does white-label cover today? +
Your custom domain, logo and brand colour in the app, system emails from your domain, and your own plan names and pricing. Clients sign in on your URL and do not need to know Bulkwise exists in the commercial relationship.
Which platforms / channels are supported? +
WhatsApp, Facebook Messenger, Instagram, Email, Webchat, Telegram, plus IVR and SMS as module add-ons, all sitting on a shared CRM. You decide which channels you enable per client plan.
How many organisations do I get, and what are subscribers? +
Organisation capacity is part of your reseller tier — currently from 20 to 1000 (and ₹300/mo for each extra org above 1000). Every organisation includes 50,000 subscribers. Need more contacts on an account? Add Extra Subscribers at ₹1,000 per 50K.
Are my clients isolated from each other? +
Yes. Each organisation has its own contacts, conversations, campaigns, templates, users and channel connections. One client cannot see another, and clients never see your master panel.
Can I set my own pricing for my clients? +
Yes. You create the plans, set the limits, and set the prices. Bulkwise never sees what you charge and takes no percentage of your client billing.
What do I pay? +
One monthly platform fee based on organisation count (see the pricing calculator on this page), plus optional add-ons: Extra Subscribers, AI Tokens, Extra Organisations above 1000, IVR per number, and SMS credit packs.
Is there a setup fee? +
No. Bulkwise Whitelabel has ₹0 setup fee. You only pay the monthly organisation-tier platform fee plus any optional add-ons you enable (extra subscribers, AI tokens, IVR, SMS, etc.).
Do I need my own Meta Developer App? +
You can Bring your Own Meta Developer App, or Connect with the Bulkwise Developer App. Choose your own app when you want full ownership and compliance control; use Bulkwise’s app when you want a faster go-live.
Who owns the WhatsApp Business Account, and who pays Meta? +
Each client connects their own Meta Business Account and number. Meta bills that client directly for conversation charges. Bulkwise adds 0% markup on Meta charges.
How do IVR and SMS work as add-ons? +
IVR is billed at ₹1,500 per number per month. SMS is sold as credit packs — ₹13,000 for 1 Lakh credits. Enable them only for clients who need voice or SMS; they are not required for the core WhatsApp / social stack.
What support do I get as a reseller? +
Platform support for you via our team. Day-to-day support for your clients is yours to run — that is part of owning the customer relationship.
How is this different from an affiliate program? +
An affiliate pays you commission on someone else’s product. As a Bulkwise reseller you own the domain, plans, pricing and customer — we are infrastructure underneath.
Why not build this myself? +
You can — at the cost of WhatsApp Cloud API work, multi-tenant architecture, inbox, flows, templates, CRM, Meta compliance updates, plus IVR/SMS/email stacks. Reselling Bulkwise lets you sell from day one while we maintain the platform.

All under your brand · one white-label panel

WhatsApp WhatsApp
Facebook Facebook
Instagram Instagram
Telegram Telegram
Email Email
Webchat Webchat
IVR IVR
SMS SMS
CRM CRM

Launch your own omnichannel SaaS. Starting today.

Pick your organisation capacity, point your domain, and onboard clients under your brand — WhatsApp to CRM, with IVR & SMS when they need it.

Start as a Bulkwise reseller