Our Blog

Nov 20, 2025

What is WhatsApp Business API? A Simple Guide for Growing Brands

The WhatsApp Business API is a powerful backend system that helps businesses automate messages, run campaigns, and manage chats at scale. It’s built for brands that want faster communication and better engagement. With tools like Bulkwise, you can use the API easily without any technical setup.

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Nov 18, 2025

Why Chat Marketing is Gaining Popularity Day by Day

Chat marketing is a modern strategy that helps businesses engage customers through instant messaging platforms using chatbots and live agents. It enables personalized interactions, automated promotions, and seamless customer support across channels like WhatsApp and Messenger. This article explains why chat marketing is becoming essential, its benefits, and how intelligent tools like Bulkwise enhance customer engagement and conversions.

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Nov 18, 2025

What is the 24-Hour Rule and How to Comply Effectively

Understanding WhatsApp’s 24-hour rule is crucial for businesses to maintain compliant, user-friendly communication. This rule limits free-form messaging to 24 hours after a user’s last interaction, after which only approved template messages can be sent. This article explains how the rule works, why it exists, and how Bulkwise helps businesses stay compliant with real-time timers, alerts, and seamless template messaging.

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Nov 18, 2025

How to Apply for WhatsApp Blue Tick Verification

Choosing the right WhatsApp Business setup depends on your business needs—regular accounts suit small businesses, while official accounts with API access and Green Tick verification are built for larger brands. This article explains the key differences, eligibility rules, and steps to secure the Green Tick. You’ll also learn how to avoid bans, maintain compliance, and what to do if your verification request gets rejected.

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Nov 11, 2025

How to Avoid WhatsApp Message Template Rejections: Best Practices and Approval Guide

To avoid WhatsApp message template rejections, it is essential to follow a set of best practices. Firstly, ensure that your message template adheres strictly to WhatsApp’s guidelines. This includes maintaining a clear and concise structure, avoiding excessive use of promotional language, and ensuring that the content is relevant to the recipient.

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Nov 11, 2025

Common reasons for WhatsApp account ban

Avoid business disruptions by understanding WhatsApp Business Messaging Policy and harm prevention. Understanding WhatsApp’s guidelines can help you reduce the risk of account bans and take the right steps to manage unwanted interactions.

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Nov 11, 2025

How to Send OTP via WhatsApp Using Bulkwise Automations

Want to send OTPs or authentication codes to users via WhatsApp? This tutorial will walk you through creating an authentication template, mapping variables, and generating the official Meta (Facebook) API to start sending OTPs instantly.

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Nov 11, 2025

WhatsApp Marketing vs SMS Marketing: Which is Best for Your Business?

WhatsApp and SMS are two powerful marketing tools, each with unique advantages. While SMS ensures wide reach and simplicity, WhatsApp enables interactive, media-rich, and personalized communication. Choosing the right one depends on your business goals, audience, and engagement style. This article compares both to help you find which delivers better results for your brand.

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Nov 11, 2025

Boost Your Marketing Strategy with WhatsApp Newsletters: Best Practices and Benefits

WhatsApp newsletters are a powerful tool to boost your marketing strategy, offering a direct and engaging way to connect with your audience. By following these best practices, utilizing the right tools, and consistently delivering value, you can build a successful WhatsApp newsletter strategy that enhances customer relationships and drives business growth.

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