WhatsApp message template rules

A template is the message format Meta reviews before you can send it outside the customer service window. Session replies inside an open conversation do not need a new template. The first outreach, and any message after the window closes, does.

Meta groups templates as marketing, utility, and authentication. Marketing covers offers, announcements, and re-engagement, and it requires that the customer opted in. Utility covers order updates, receipts, and account notices the customer expects. Authentication covers one-time passwords.

Write the template in the language you will send. Use variables for the name, order number, or code, and keep the sample values realistic so the review matches the live message. A rejected template can be edited and submitted again. Bulkwise does not decide the category Meta assigns.

The free message template generator on this site drafts a template you can review before you submit it in WhatsApp Manager. It does not approve the template. Meta does.